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Cost Per Click (CPC) is a fundamental term in the affiliate marketer's glossary, representing the cost incurred by an advertiser for each individual click on their online advertisement. It is a prevalent method of online advertising pricing, where advertisers pay for each click their ad receives, offering a transparent way to measure the tangible impact and effectiveness of their advertising campaigns.

CPC is characterized by its flexibility, allowing advertisers to maintain control over their budgets as they only pay for actual traffic rather than impressions. This model facilitates a more accurate measurement of Return on Investment (ROI) and enables marketers to assess the efficiency of their campaigns. Major advertising platforms such as Google Ads and Facebook Ads provide options for setting CPC bids within their advertising ecosystems.